Alpecin — research on men's hair loss and stress
Brand research for Alpecin on men's hair loss and its links with stress, using questionnaires and focus groups, released at a press conference.
- Client
- Alpecin
- Industry
- Hair care
Our role
- Event management
- Questionnaire and focus group design
- Result analysis and presentation
- Press invitation
What we delivered
- Launch event
- Media coverage
- Research report and presentation
The brief
We researched men's hair loss and its links with stress and lifestyle for Alpecin, with questionnaires and focus groups, and released the findings at a press conference.