Insights
Notes on marketing, AI search and what works in Hong Kong.
2026-10-12 · 5 min readAI marketing automation for Hong Kong SMEs: where to startA practical first-steps guide for Hong Kong SMEs adopting AI in marketing: which tasks to automate, where people must review, and how to keep data safe.
2026-10-11 · 5 min readHow to measure AI visibility, and what not to measureA practical way for Hong Kong businesses to track how often AI assistants mention and cite them, which reports to use, and which numbers mislead.
2026-10-10 · 5 min readBilingual (English / 繁中) content and AI searchHow Hong Kong businesses can publish English and Traditional Chinese pages so Google and AI assistants find, understand and cite the right language version.
2026-10-09 · 5 min readWhy your address and phone number matter to AI searchAI tools describe a business from the facts they find across the web. Why name, address and phone consistency matters, and how Hong Kong firms can fix it.
2026-10-08 · 4 min readGoogle AI Overviews in Hong Kong: what is confirmed, what to doGoogle lists Hong Kong and Traditional Chinese among AI Overviews' supported markets. What Google confirms, what it does not, and how to prepare your site.
2026-10-07 · 5 min readHow to write FAQ pages that AI assistants actually citeGoogle no longer shows FAQ rich results, but clear Q&A pages still feed AI answers. How to write FAQ pages that AI assistants can lift and quote.
2026-10-06 · 5 min readSEO vs GEO vs AEO: what each one doesSEO, AEO and GEO explained in plain terms: what each one aims for, how they overlap, and how a Hong Kong business can run all three from one set of pages.
2026-10-05 · 4 min readIs your brand recommended by ChatGPT? A 10-point checklistTen checks to see whether ChatGPT, Perplexity and Google AI can find, read and recommend your business, from crawler access to consistent company facts.
2026-10-02 · 4 min readWhat is GEO? A Hong Kong guide to generative engine optimisationGEO gets your brand mentioned when people ask ChatGPT, Perplexity or Google AI Overviews. What it is, what the research shows, and where Hong Kong brands start.