ZTOA Group繁
ZTOA Group

Portfolio/Strategy & Research

CKM Asia — survey on moving a bus stop in Kowloon City

A traffic survey for transport consultant CKM Asia: 200 face-to-face interviews, in four languages, on moving a bus stop on Nga Tsin Wai Road, Kowloon City.

Client
CKM Asia Limited (陳錦敏亞洲有限公司)
Industry
Traffic and transport planning
CKM Asia — survey on moving a bus stop in Kowloon City

Our role

  • Participant invitation
  • Questionnaire design
  • Result analysis and presentation

What we delivered

  • Research report and presentation

Key facts

Face-to-face interviews
200
Questionnaire languages
4

The brief

CKM Asia, a traffic and transport planning consultant, needed to know what people thought of moving a bus stop on Nga Tsin Wai Road in Kowloon City. We interviewed 200 pedestrians and Long Win bus passengers face to face, with a questionnaire in four languages.

Our approach

  1. Wrote and designed the questionnaire in four languages.
  2. Interviewed pedestrians about relocating the bus stop.
  3. Consolidated the data.
  4. Turned the findings into insight for actionable improvement.

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