EDKO Films — audience screenings for Anita and Table for Six
Audience research for EDKO Films: screenings of Anita (梅艷芳) and Table for Six (飯戲攻心), with questionnaires and focus groups to hear film lovers' views.
- Client
- EDKO Films Ltd.
- Industry
- Film distribution
- Year
- 2022
Our role
- Event management
- Questionnaire and focus group design
- Result analysis and presentation
What we delivered
- Whole-day screening event
- Research reports and presentations
Key facts
- Film lovers at the Anita screening
- 100
The brief
EDKO Films wanted to hear film lovers' views on its new films. For Anita (梅艷芳) we ran a whole-day screening in Hong Kong for 100 members of the public, followed by face-to-face questionnaires and focus groups. We ran focus groups after a screening of Table for Six (飯戲攻心) as well, and reported the findings for each film.