Kohler — research on brand awareness and buying decisions
Qualitative and quantitative research for Kohler in Hong Kong on brand awareness, consumer behaviour and how buyers decide, using focus groups and surveys.
- Client
- Kohler
- Industry
- Kitchen and bath
Our role
- Participant invitation
- Focus group and questionnaire design
- Result analysis and presentation
What we delivered
- Research report and presentation
Key facts
- Members of the public surveyed
- 100
The brief
Kohler wanted to know how Hong Kong consumers see the brand and how they decide what to buy. We combined focus groups with questionnaires, face to face and online, with 100 members of the public, and reported on brand awareness, consumer behaviour and the decision-making process.