KOOL Studio Kitchen — restaurant brand with a creators' space
An F&B brand built from the KOL trend: a Thai, Vietnamese and Western restaurant in Lai Chi Kok, run with a creators' co-working space and as an event venue.
- Client
- KOOL Studio Kitchen (group brand)
- Industry
- F&B brand · Lai Chi Kok
- Year
- 2020
Our role
- Brand positioning
- Menu direction
- Shop and space
- Social media
- Media and reviews
- Event and shoot venue
The brand idea
The brand grew out of the KOL trend: content creators lacked space to work and chances to meet, so the restaurant and a co-working space were run as one. It gave office workers nearby a place to rest and eat before and after work. Built the way we build every F&B brand: find the gap in the market first, then set the audience, the menu, the space and the social media.
What the brand offers
- The food. Thai, Vietnamese and Western dishes in one place, so guests have several choices at once.
- The venue. A high-quality PA system makes it a venue for parties, events and shoots; it has hosted concerts, competitions, talks and shoots.
- Who it serves. Diners who like Thai, Vietnamese and Western food, and people looking for a place to hold an event.