P&G — Hong Kong mothers' stress research
Research on stress among full-time and working mothers in Hong Kong for P&G, with an academically referenced questionnaire, announced at a press conference.
- Client
- P&G
- Industry
- Consumer goods
Our role
- Event management
- Online questionnaire design
- Result analysis and presentation
- Press invitation
What we delivered
- Launch event
- Media coverage
- Research report and presentation
The brief
P&G wanted to know how stressed mothers in Hong Kong are. We surveyed full-time and working mothers online and face to face, with quantitative and qualitative methods, and announced the findings at a press conference.
Our approach
- Built the questionnaire on academic references.
- Formed and designed the questionnaire.
- Arranged the survey.
- Consolidated the data.
- Turned the findings into insight for the press conference.
- Explained the findings to reporters.
Value to the client
Extended the effect of P&G's marketing series, with academic research aligned to its promotion message.