Superfood Lab — user survey to substantiate advertising
Ad substantiation research for Superfood Lab: a survey of users' experience before and after taking its Super Antiox product, used in its advertising.
- Client
- Superfood Lab
- Industry
- Health products
Our role
- Participant invitation
- Questionnaire design
- Result analysis and presentation
What we delivered
- Research report and presentation
The brief
A quantitative questionnaire survey in Hong Kong on users' experience of Superfood Lab's Super Antiox, before and after taking it, so that the advertising could rest on research.
Our approach
- Advised on the survey's direction, to match the marketing message.
- Wrote and designed the questionnaire.
- Ran the arrangements and logistics.
- Consolidated the data.
- Applied the results to the marketing promotion.