VTC — focus groups for advertising research
Qualitative advertising research for VTC: focus groups of six to eight with sub-degree students and their parents, designed, moderated and analysed by us.
- Client
- Vocational Training Council (VTC)
- Industry
- Education
Our role
- Participant invitation
- Focus group design and moderation
- Result analysis and presentation
What we delivered
- Research report and presentation
Key facts
- People per focus group
- 6–8
The brief
Advertising research for the Vocational Training Council in Hong Kong: qualitative, face-to-face focus groups of six to eight people, with students on sub-degree or self-financing degree programmes and with their parents.
Our approach
- Designed the methodology.
- Wrote the focus group questions and moderated the groups.
- Arranged the focus groups.
- Consolidated the data.
- Turned the findings into insight for actionable improvement.