ZTOA Group繁
ZTOA Group

Portfolio/Strategy & Research

Belle — brand research and VIP marketing

Brand research for footwear retailer Belle, with questionnaires and focus groups, shown alongside artwork for its VIP programme, eNews and social media.

Client
Belle
Industry
Footwear retail
Belle — brand research and VIP marketing

Our role

  • Participant invitation
  • Questionnaire and focus group design
  • Result analysis and presentation

What we delivered

  • Research report and presentation

The brief

We researched the Belle brand with questionnaires and focus groups and presented the findings in a full report. The gallery also shows artwork from our marketing for Belle: its VIP card, VIP eNews and seasonal social media campaigns.

Gallery

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