D·PARK — children's stress research and press conference
Research on children's stress in Hong Kong families for D·PARK (愉景新城), with surveys and focus groups, released at a press conference that drew media coverage.
- Client
- D·PARK (愉景新城)
- Industry
- Shopping mall
Our role
- Event management
- Questionnaire and focus group design
- Result analysis and presentation
- Press invitation
What we delivered
- Launch event
- Media coverage
- Research report and presentation
The brief
D·PARK is a family shopping mall. We researched children's stress among Hong Kong families, online and face to face, with quantitative and qualitative methods, and released the findings at a press conference.
Value to the client
Official research that supported D·PARK's position as a family mall, showed the concerns of family life, and gave its press conference more authority.