Dettol — children's handwashing habit research
Research on Hong Kong children's handwashing habits for Dettol, online and face to face, as the research base for its Global Handwashing Day campaign.
- Client
- Dettol
- Industry
- Hygiene products
Our role
- Participant invitation
- Questionnaire design
- Result analysis and presentation
What we delivered
- Research report and presentation
The brief
A quantitative survey of parents and children in Hong Kong, online and face to face, on children's handwashing habits. The research was built to support Dettol's Global Handwashing Day (滴露世界洗手日) campaign and its advertising angle.
Value to the client
Showed the public why handwashing matters and how children actually wash, matching the benefits of Dettol's products across its promotion channels.