Diamond Federation of Hong Kong — 2015 diamond consumer survey
The 2015 survey of how Hong Kong people buy diamonds, for the Diamond Federation of Hong Kong: 1,000 consumers, with results released at a press conference.
- Client
- Diamond Federation of Hong Kong, China (香港鑽石總會)
- Industry
- Jewellery trade
- Year
- 2015
Our role
- Event management
- Questionnaire design
- Result analysis and presentation
- Press invitation
What we delivered
- Launch event
- Media coverage
- Research report and presentation
Key facts
- Consumers surveyed
- 1,000
- Plan to buy natural diamond jewellery next year
- 80%
- Say an engagement ring diamond must be natural
- 95%
The brief
For the Diamond Federation of Hong Kong, China (香港鑽石總會) we ran the 2015 survey of Hong Kong consumers' choices on diamonds. We surveyed 1,000 consumers: 80% planned to buy at least one piece of natural diamond jewellery in the coming year, and 95% agreed that the diamond in an engagement ring must be natural. The results were presented at the federation's press conference in late 2015 and covered by the Hong Kong Economic Journal and online news.