East Asia Entertainment and Player One — media and ticket analysis
Analysis for concert promoters East Asia Entertainment and Player One: media spending against Facebook, web and ticketing traffic, to plan future events.
- Client
- East Asia Entertainment and Player One
- Industry
- Live entertainment
Our role
- Data gathering across media channels
- Result analysis and presentation
What we delivered
- Research report and presentation
The brief
We measured how media spending worked for concerts by East Asia Entertainment and Player One, gathering data on Facebook, website and ticketing traffic, and on outdoor, indoor, print, above-the-line and below-the-line advertising.
Value to the client
An evaluation of how media spending related to ticket sales, and a marketing strategy for their continuing entertainment events.