Evercell — market research for the Vital Hair Program
Stage-one marketing research for Evercell's Vital Hair Program, April 2013: market data, the marketing mix and a SWOT, set out in a report and a market plan.
- Client
- Evercell
- Industry
- Hair care
- Year
- 2013
Our role
- Market data research and comparison
- Result analysis and presentation
What we delivered
- Research report and presentation
- Market plan
The brief
We ran the first stage of marketing research for Evercell's Vital Hair Program, reported in April 2013 as Soul Beauty Marketing Research (Stage 1). We gathered and compared market data, worked through the product, price, place, process and physical evidence, added a SWOT analysis, and set out the marketing objectives in a market plan.