Faxime Moon — market research and 2012 brand development plan
Market research and a 2012 brand development plan for skincare brand Faxime Moon (花心紋), from market data and its product range to where it advertised.
- Client
- Faxime Moon (花心紋)
- Industry
- Skincare
- Year
- 2012
Our role
- Market data research and comparison
- Result analysis and presentation
What we delivered
- Research report and presentation
- Brand development plan for 2012
The brief
For skincare brand Faxime Moon (花心紋) we gathered and compared market data and wrote its brand development plan for 2012 (品牌發展意向計劃書 2012). The plan covers the brand's history, its product range and development, where it advertised, including its 2011 pages in magazines such as Fashion & Beauty and HK Beauty (香港美容), and the brand image for 2012. We also developed the key visuals for its AQUA range.