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ZTOA Group

Portfolio/Strategy & Research

Hong Kong Health Care Alliance — survey on women's womb health

A survey of Hong Kong women's awareness of pregnancy and protecting the womb, for the Hong Kong Health Care Alliance, released at a press conference in 2013.

Client
Hong Kong Health Care Alliance (香港醫護聯盟)
Industry
Health care
Year
2013
Hong Kong Health Care Alliance — survey on women's womb health

Our role

  • Event management
  • Questionnaire design
  • Result analysis and presentation
  • Press invitation

What we delivered

  • Launch event
  • Media coverage
  • Research report and presentation

The brief

The Hong Kong Health Care Alliance (香港醫護聯盟) wanted to know how much local women know about pregnancy and protecting the womb (「本地女性懷孕與子宮保護認知」). We designed and ran the questionnaire survey, analysed the results and organised the press conference in November 2013, from media invitations to the media reception desk. Hong Kong Commercial Daily, Sky Post, Metro Daily and Sing Pao covered the findings.

Gallery

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