polette — focus groups for an eyewear brand
Qualitative research for eyewear brand polette: we invited the participants, designed and ran focus groups with the frames on the table, and reported back.
- Client
- polette
- Industry
- Eyewear
Our role
- Participant invitation
- Focus group design and moderation
- Result analysis and presentation
What we delivered
- Research report and presentation
The brief
We ran focus groups for eyewear brand polette: inviting the participants, designing and moderating the sessions with the brand's frames laid out on the table, and analysing and presenting the results.