Hong Kong Red Cross — focus groups on donor behaviour
Qualitative research on donor behaviour for the Hong Kong Red Cross: four face-to-face focus groups with members of the public, analysed and reported.
- Client
- Hong Kong Red Cross
- Industry
- Humanitarian organisation
Our role
- Participant invitation
- Focus group design and moderation
- Result analysis and presentation
What we delivered
- Research report and presentation
Key facts
- Focus group sessions
- 4
The brief
The Hong Kong Red Cross wanted to understand how people in Hong Kong behave as donors. We ran four face-to-face focus groups with members of the public, from inviting the participants to moderating and analysis, and presented the findings in a research report. The gallery also shows the printed research report for the Red Cross programme 「人道教室・生命學堂」 (2007–2010). For the Red Cross we also produced the World Blood Donor Day video.