Misoup — Japanese light-meal brand, Sheung Wan
A Japanese light-meal brand that began online with ready-to-eat soups and opened a Sheung Wan shop a year later, known for its own sashimi hot dog.
- Client
- Misoup (group brand)
- Industry
- F&B brand · Sheung Wan
- Year
- 2020
Our role
- Brand positioning
- Menu direction
- Shop and space
- Social media
- Media and reviews
- Event and shoot venue
The brand idea
Misoup started online with ready-to-eat soups and opened a shop on Wing Wo Street a year later, taking light Japanese meals from the internet to the street for office workers in a hurry. Built the way we build every F&B brand: find the gap in the market first, then set the audience, the menu, the space and the social media.
What the brand offers
- The signature. Its own light-meal idea, the sashimi hot dog; the miso soup follows the method of a Japanese miso master.
- Retail. The shop also sells Japanese cooking ingredients, suited to the habit of cooking at home during the pandemic.
- Who it serves. Office workers who want healthy, quick Japanese food, and people who like to cook at home.