Zero Finance — research behind the X Wallet lending app
Research for Zero Finance's X Wallet lending app: a focus group of borrowers, a timed approval test and a member survey, which gave it a '120x faster' tagline.
- Client
- Zero Finance
- Industry
- Consumer lending app
- Year
- 2018
Our role
- Methodology design
- Participant invitation
- Focus group moderation
- Questionnaire design
- Result analysis and presentation
What we delivered
- Research report and presentation
- An advertising tagline backed by the research
Key facts
- Average approval time in our test
- 15 s
- Faster than a traditional loan (about 30 min)
- 120×
- Members surveyed by email
- 200
The brief
X Wallet, from Zero Finance, approves loans automatically in an app. In March 2018 we reported on how borrowers find it. Eight people with loan experience used the app in a focus group, and we timed real approvals: they averaged 15 seconds, against about 30 minutes for a traditional loan. That gave the advertising line 「比傳統貸款快120x」 (120 times faster than a traditional loan), with our study cited as its source. We also surveyed 200 X Wallet members by email about their satisfaction.
Our approach
- Designed the methodology and matched the survey to the business objective.
- Wrote the focus group questions and moderated the group.
- Designed the member questionnaire and ran it by email.
- Consolidated the data.
- Turned the findings into insight for improvement, and into the tagline.