KMB — Long Win Bus passenger survey
A quarterly passenger survey for Long Win Bus (KMB group) on its on-board TV: face-to-face interviews with 250 passengers a quarter, for two years.
- Client
- The Kowloon Motor Bus Co. (KMB) / Long Win Bus
- Industry
- Public transport
- Year
- 2019
Our role
- Participant invitation
- Questionnaire and focus group design
- Result analysis and presentation
What we delivered
- Quarterly research reports and presentations
Key facts
- Passengers each quarter
- 250
- Years of quarterly fieldwork
- 2
The brief
A quantitative survey of Long Win Bus passengers about the on-board TV broadcasting service, run face to face in Hong Kong with 250 passengers every quarter.
Our approach
- Advised on how to use the survey to meet the objective.
- Ran the quarterly fieldwork for two years.
- Consolidated the data.
- Reported every quarter, with analysis and a comparison with earlier quarters.