Misoup — Japanese light meals, Sheung Wan
A Japanese light-meal takeaway in Sheung Wan that began as an online soup brand and opened a shop a year later, known for its own sashimi hot dog.
- Client
- Misoup (group brand)
- Industry
- Takeaway and retail · Sheung Wan
- Year
- 2020
Our role
- Brand positioning
- Menu
- Social media
- Media relations
- Event and shoot venue operation
The idea
Misoup started online with ready-to-eat soups and opened a shop on Wing Wo Street a year later, taking light Japanese meals from the internet to the street for office workers in a hurry.
What it offers
- The signature. Its own light-meal idea, the sashimi hot dog; the miso soup follows the method of a Japanese miso master.
- Retail. The shop also sells Japanese cooking ingredients, suited to the habit of cooking at home during the pandemic.
- Who it serves. Office workers who want healthy, quick Japanese food, and people who like to cook at home.